Storytelling is highly effective for organisations move in circles of people and society. People like to know what other people do and don’t like. The media are therefore always interested in useful content related to people & society. Each month, we help customers generate news based on sales data, research, usage figures, innovations, partnerships and many other factors.
Not only do we ensure that your organisation is in the media every month, the news creates a buzz among your target group. This triggers memories on social and experiences are shared and tagged.
Why does monthly PR work so well for ‘People & Society’?
Because the target market loves hearing and reading about what others are doing
They want to hear the latest news
The target group enjoys participating in studies
The media enjoys publishing items about people and society
Stories in the media then generate a lot of traction on social media
What we do:
Set goals together based on your organisation’s desired identity;
Each month, we convert research data, sales figures and the like into news;
Pitch the news to our media relations;
Track results in on- and offline media;
Monitor results and progress monthly;
Provide advice on use to the max so that storytelling becomes the natural thing to do.
DELA Cooperative case:
DELA Cooperative is market leader in the field of funerals and funeral insurance. We helped the client in a case where the aim was to create more awareness about the possible costs of repatriation (returning the deceased to their home country after death). We helped the client set up a panel study and generated media attention in De Telegraaf and various professional media based on the results. Here are some of the campaigns. This is an example of the media attention we can generate for clients on a monthly basis.