{"id":3459,"date":"2022-04-07T09:36:44","date_gmt":"2022-04-07T07:36:44","guid":{"rendered":"https:\/\/continews.myio.nl\/faq\/"},"modified":"2022-05-20T14:42:40","modified_gmt":"2022-05-20T12:42:40","slug":"faq","status":"publish","type":"page","link":"https:\/\/continews.nl\/en\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3459\" class=\"elementor elementor-3459 elementor-303\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc17b9f elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"fc17b9f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ffaf70\" data-id=\"3ffaf70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba83a2f elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"ba83a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b051d elementor-widget elementor-widget-heading\" data-id=\"69b051d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c4f1e elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"22c4f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78bb946\" data-id=\"78bb946\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a3bb29f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3bb29f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-94c74a9\" data-id=\"94c74a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fefc979 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"fefc979\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/continews.nl\/wp-content\/uploads\/elementor\/thumbs\/2-pnoq5gj4lsqwauyvtbadwa2ziagag7mbomr046s6rk.jpg\" title=\"2\" alt=\"2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5844a elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3f5844a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"765\" height=\"419\" src=\"https:\/\/continews.nl\/wp-content\/uploads\/2022\/04\/FrameC.svg\" class=\"attachment-full size-full wp-image-3303\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0004418 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"0004418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"287\" height=\"202\" src=\"https:\/\/continews.nl\/wp-content\/uploads\/2022\/04\/MobileCO.svg\" class=\"attachment-full size-full wp-image-3308\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e475adb elementor-hidden-tablet elementor-hidden-desktop elementor-widget elementor-widget-button\" data-id=\"e475adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a00433 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a00433\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9fa9c7\" data-id=\"e9fa9c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5c6e2f elementor-widget elementor-widget-toggle\" data-id=\"a5c6e2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1731\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1731\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What can Continews do for my company?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1731\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1731\"><p><span style=\"font-weight: 400;\">We once started with generating free publicity on a subscription basis because we noticed that media are looking for brands and organisations as sources of information. By feeding this need for information with relevant brand developments or organisational developments at the right time, valuable publicity for our clients arises.<\/span><\/p><p><span style=\"font-weight: 400;\">By structurally sharing specific information with the right contacts we meet several needs: journalists are able to present a unique story, other media have the option to pick this up as well, and clients can reap the benefits of the PR this creates.<\/span><\/p><p><span style=\"font-weight: 400;\">People increasingly want to know the real stories behind organisations, products and services prior to making a purchasing decision. We help organisations with developing stories based on what\u2019s happening in their organisation, which will then find their way to their target audience via the media.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Door structureel specifieke informatie te delen met de juiste mensen voorzien wij in een aantal behoeften: het stelt journalisten in staat met een uniek verhaal te komen, het stelt media in staat snel daarop in te springen en het stelt opdrachtgevers in staat mee te liften op de PR daarvan.<\/span><\/p><p><span style=\"font-weight: 400;\">Mensen willen in toenemende mate weten wat het \u00e9chte verhaal is achter organisaties, producten en diensten alvorens men een koopbeslissing neemt. Wij helpen organisaties om verhalen te ontwikkelen op basis van dat wat in de organisatie speelt, welke vervolgens via de media bij de doelgroep van de klant terechtkomen.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1732\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1732\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why choose Continews?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1732\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1732\"><p><span style=\"font-weight: 400;\">Continews is a passionate company. With plenty of enthusiasm we work on stories about our clients in order to release a newsworthy story every month. We are focused on monthly results and we have an analytic approach, and we know how to turn research results and data into PR that works.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important for us to maintain our working relationships with the media, so that when the time is right we can present them with a story about you, our client.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition we have a proactive approach. We approach media to get stories started, it\u2019s all based on personal relations. To us, a press release is just a way to engage in a conversation with the media.<\/span><\/p><p><span style=\"font-weight: 400;\">We vinden het belangrijk de relaties met de media goed te onderhouden, zodat we deze op het juiste moment in kunnen zetten om ze te koppelen aan het verhaal van jou als opdrachtgever. Daarnaast zijn we proactief. We benaderen media om verhalen te maken, alles staat op basis van persoonlijk contact. Een persbericht is voor ons slechts een aanleiding om met media in gesprek te gaan.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1733\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1733\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What\u2019s the difference between the three different subscription types: Niche, Nationwide and Full Service? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1733\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1733\"><p><span style=\"font-weight: 400;\">We have three different types of subscriptions for two different types of clients. Our \u201cNiche\u201d subscription focuses on a specific target audience. Our \u201cNationwide\u201d subscription focuses on making it into the nationwide news each month. Our \u201cComplete\u201d subscription offers additional options, through which you will be able to reach your audience through the nationwide media not once, but twice every month.<\/span><\/p><p><span style=\"font-weight: 400;\">Depending on your type of organisation you can pick the subscription that suits you best.<\/span><\/p><p><span style=\"font-weight: 400;\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1734\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1734\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Wat is public relations (PR)?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1734\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1734\"><p><span style=\"font-weight: 400;\">Just like with Communication and Marketing there are plenty of different definitions for PR. Each of them has a grain of truth in it. We prefer this one: Strategic PR aims at an optimal relationship between an organisation and its audience, in which the dynamics of an ever changing playing field are taken into account.<\/span><\/p><p><span style=\"font-weight: 400;\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1735\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1735\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Wat is free publicity?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1735\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1735\"><p><span style=\"font-weight: 400;\">Free publicity means generating attention without having to pay a publication for it. \u2018Free\u2019 does not mean the items are simple or put together quickly, but that they are being offered to journalists that create news through several channels or via trade media. They can use the information given to them to create \u2018news\u2019. You don\u2019t have to buy up any advertising space, but instead you have an editorial piece about your product, service or business.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An advertisement is something you buy. You get to decide what is written about your company or brand. It\u2019s advertising your business. The reader will be aware that you are talking about your own business.<\/span><\/p><p><span style=\"font-weight: 400;\">With free publicity however it\u2019s not you, but the journalist who decides what to write. Therefore an item based on free publicity is more powerful, as it holds more credibility. People are much more inclined to read an editorial piece than they are to study an advertorial. An article with substance and a good story will obviously engage the reader a lot more. Several methods of calculation indicate that the PR value of editorial content is three times higher than that of advertisements.<\/span><\/p><p><span style=\"font-weight: 400;\">Een advertentie koop je in. Hierbij kun je zelf bepalen wat er over jouw bedrijf\/merk geplaatst wordt. Het is directe reclame van jouw bedrijf\/merk. Dat zal ook bij de lezer duidelijk zijn, dat jij degene bent die iets over jezelf of je product zegt.<\/span><\/p><p><span style=\"font-weight: 400;\">Bij free publicity daarentegen bepaal niet jij, maar een journalist wat er over je wordt geplaatst. Een artikel op basis van free publicity is w\u00e9l krachtiger en geloofwaardiger. Men leest eerder een inhoudelijk stuk dan dat men een advertentie grondig bestudeert. Een inhoudelijk stuk met een goed verhaal zorgt voor veel meer interesse en betrokkenheid bij de lezer. De PR-waarde van redactionele content ligt volgens verschillende rekenmethoden drie keer hoger dan die van advertenties<\/span><\/p><p><span style=\"font-weight: 400;\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1736\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1736\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What can you achieve with free publicity?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1736\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1736\"><p><span style=\"font-weight: 400;\">With free publicity the eventual goal is to reach your target audience and increase your brand awareness. By engaging free publicity you can reach a wide audience in one go. It also increases your brand\u2019s reliability. Because you pop up in the media you are seen as an authority in your industry. People will be more inclined to have a positive association with your brand or organisation when others write positively about you.\u00a0 <\/span><\/p><p><span style=\"font-weight: 400;\">Een advertentie koop je in. Hierbij kun je zelf bepalen wat er over jouw bedrijf\/merk geplaatst wordt. Het is directe reclame van jouw bedrijf\/merk. Dat zal ook bij de lezer duidelijk zijn, dat jij degene bent die iets over jezelf of je product zegt.<\/span><\/p><p><span style=\"font-weight: 400;\">Bij free publicity daarentegen bepaal niet jij, maar een journalist wat er over je wordt geplaatst. Een artikel op basis van free publicity is w\u00e9l krachtiger en geloofwaardiger. Men leest eerder een inhoudelijk stuk dan dat men een advertentie grondig bestudeert. Een inhoudelijk stuk met een goed verhaal zorgt voor veel meer interesse en betrokkenheid bij de lezer. De PR-waarde van redactionele content ligt volgens verschillende rekenmethoden drie keer hoger dan die van advertenties<\/span><\/p><p><span style=\"font-weight: 400;\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1737\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1737\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">I have a small business, will Continews work for me too?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1737\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1737\"><p><span style=\"font-weight: 400;\">We have two types of subscriptions: one for organisations with a specific target audience and one for organisations with a broad target audience. Continews has small clients and big clients. Curious to see what type of companies<\/span><a href=\"https:\/\/continews.nl\/klanten\/\"> <span style=\"font-weight: 400;\">we are working with<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p><p><span style=\"font-weight: 400;\">Een advertentie koop je in. Hierbij kun je zelf bepalen wat er over jouw bedrijf\/merk geplaatst wordt. Het is directe reclame van jouw bedrijf\/merk. Dat zal ook bij de lezer duidelijk zijn, dat jij degene bent die iets over jezelf of je product zegt.<\/span><\/p><p><span style=\"font-weight: 400;\">Bij free publicity daarentegen bepaal niet jij, maar een journalist wat er over je wordt geplaatst. Een artikel op basis van free publicity is w\u00e9l krachtiger en geloofwaardiger. Men leest eerder een inhoudelijk stuk dan dat men een advertentie grondig bestudeert. Een inhoudelijk stuk met een goed verhaal zorgt voor veel meer interesse en betrokkenheid bij de lezer. De PR-waarde van redactionele content ligt volgens verschillende rekenmethoden drie keer hoger dan die van advertenties<\/span><\/p><p><span style=\"font-weight: 400;\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1738\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-1738\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Customized PR?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1738\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-1738\"><p><span style=\"font-weight: 400;\">If you are looking for customized PR, then search no further, because this is a service we offer as well.<\/span><\/p><p><span style=\"font-weight: 400;\">Een advertentie koop je in. Hierbij kun je zelf bepalen wat er over jouw bedrijf\/merk geplaatst wordt. Het is directe reclame van jouw bedrijf\/merk. Dat zal ook bij de lezer duidelijk zijn, dat jij degene bent die iets over jezelf of je product zegt.<\/span><\/p><p><span style=\"font-weight: 400;\">Bij free publicity daarentegen bepaal niet jij, maar een journalist wat er over je wordt geplaatst. Een artikel op basis van free publicity is w\u00e9l krachtiger en geloofwaardiger. Men leest eerder een inhoudelijk stuk dan dat men een advertentie grondig bestudeert. Een inhoudelijk stuk met een goed verhaal zorgt voor veel meer interesse en betrokkenheid bij de lezer. De PR-waarde van redactionele content ligt volgens verschillende rekenmethoden drie keer hoger dan die van advertenties<\/span><\/p><p><span style=\"font-weight: 400;\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1739\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-1739\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">I have a question about one of your subscriptions, how can I reach you?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1739\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-1739\"><p><span style=\"font-weight: 400;\">Excellent customer relations are paramount to us. You can always contact us with questions or remarks. You can reach us by phone from Monday through to Friday on 020 &#8211; 407 1052.\u00a0 Or you can contact us via our email address info@continews.nl<\/span><\/p><p><span style=\"font-weight: 400;\">Een advertentie koop je in. Hierbij kun je zelf bepalen wat er over jouw bedrijf\/merk geplaatst wordt. Het is directe reclame van jouw bedrijf\/merk. Dat zal ook bij de lezer duidelijk zijn, dat jij degene bent die iets over jezelf of je product zegt.<\/span><\/p><p><span style=\"font-weight: 400;\">Bij free publicity daarentegen bepaal niet jij, maar een journalist wat er over je wordt geplaatst. Een artikel op basis van free publicity is w\u00e9l krachtiger en geloofwaardiger. Men leest eerder een inhoudelijk stuk dan dat men een advertentie grondig bestudeert. Een inhoudelijk stuk met een goed verhaal zorgt voor veel meer interesse en betrokkenheid bij de lezer. De PR-waarde van redactionele content ligt volgens verschillende rekenmethoden drie keer hoger dan die van advertenties<\/span><\/p><p><span style=\"font-weight: 400;\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What can Continews do for my company?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">We once started with generating free publicity on a subscription basis because we noticed that media are looking for brands and organisations as sources of information. By feeding this need for information with relevant brand developments or organisational developments at the right time, valuable publicity for our clients arises.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">By structurally sharing specific information with the right contacts we meet several needs: journalists are able to present a unique story, other media have the option to pick this up as well, and clients can reap the benefits of the PR this creates.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">People increasingly want to know the real stories behind organisations, products and services prior to making a purchasing decision. We help organisations with developing stories based on what\\u2019s happening in their organisation, which will then find their way to their target audience via the media.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Door structureel specifieke informatie te delen met de juiste mensen voorzien wij in een aantal behoeften: het stelt journalisten in staat met een uniek verhaal te komen, het stelt media in staat snel daarop in te springen en het stelt opdrachtgevers in staat mee te liften op de PR daarvan.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Mensen willen in toenemende mate weten wat het \\u00e9chte verhaal is achter organisaties, producten en diensten alvorens men een koopbeslissing neemt. Wij helpen organisaties om verhalen te ontwikkelen op basis van dat wat in de organisatie speelt, welke vervolgens via de media bij de doelgroep van de klant terechtkomen.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Why choose Continews?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Continews is a passionate company. With plenty of enthusiasm we work on stories about our clients in order to release a newsworthy story every month. We are focused on monthly results and we have an analytic approach, and we know how to turn research results and data into PR that works.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">It\\u2019s important for us to maintain our working relationships with the media, so that when the time is right we can present them with a story about you, our client.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">In addition we have a proactive approach. We approach media to get stories started, it\\u2019s all based on personal relations. To us, a press release is just a way to engage in a conversation with the media.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">We vinden het belangrijk de relaties met de media goed te onderhouden, zodat we deze op het juiste moment in kunnen zetten om ze te koppelen aan het verhaal van jou als opdrachtgever. Daarnaast zijn we proactief. We benaderen media om verhalen te maken, alles staat op basis van persoonlijk contact. Een persbericht is voor ons slechts een aanleiding om met media in gesprek te gaan.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What\\u2019s the difference between the three different subscription types: Niche, Nationwide and Full Service?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">We have three different types of subscriptions for two different types of clients. Our \\u201cNiche\\u201d subscription focuses on a specific target audience. Our \\u201cNationwide\\u201d subscription focuses on making it into the nationwide news each month. Our \\u201cComplete\\u201d subscription offers additional options, through which you will be able to reach your audience through the nationwide media not once, but twice every month.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Depending on your type of organisation you can pick the subscription that suits you best.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\\u00a0<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat is public relations (PR)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Just like with Communication and Marketing there are plenty of different definitions for PR. Each of them has a grain of truth in it. We prefer this one: Strategic PR aims at an optimal relationship between an organisation and its audience, in which the dynamics of an ever changing playing field are taken into account.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\\u00a0<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat is free publicity?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Free publicity means generating attention without having to pay a publication for it. \\u2018Free\\u2019 does not mean the items are simple or put together quickly, but that they are being offered to journalists that create news through several channels or via trade media. They can use the information given to them to create \\u2018news\\u2019. You don\\u2019t have to buy up any advertising space, but instead you have an editorial piece about your product, service or business.\\u00a0\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">An advertisement is something you buy. You get to decide what is written about your company or brand. It\\u2019s advertising your business. The reader will be aware that you are talking about your own business.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">With free publicity however it\\u2019s not you, but the journalist who decides what to write. Therefore an item based on free publicity is more powerful, as it holds more credibility. People are much more inclined to read an editorial piece than they are to study an advertorial. An article with substance and a good story will obviously engage the reader a lot more. Several methods of calculation indicate that the PR value of editorial content is three times higher than that of advertisements.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Een advertentie koop je in. Hierbij kun je zelf bepalen wat er over jouw bedrijf\\\/merk geplaatst wordt. Het is directe reclame van jouw bedrijf\\\/merk. Dat zal ook bij de lezer duidelijk zijn, dat jij degene bent die iets over jezelf of je product zegt.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Bij free publicity daarentegen bepaal niet jij, maar een journalist wat er over je wordt geplaatst. Een artikel op basis van free publicity is w\\u00e9l krachtiger en geloofwaardiger. Men leest eerder een inhoudelijk stuk dan dat men een advertentie grondig bestudeert. Een inhoudelijk stuk met een goed verhaal zorgt voor veel meer interesse en betrokkenheid bij de lezer. De PR-waarde van redactionele content ligt volgens verschillende rekenmethoden drie keer hoger dan die van advertenties<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\\u00a0<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What can you achieve with free publicity?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">With free publicity the eventual goal is to reach your target audience and increase your brand awareness. By engaging free publicity you can reach a wide audience in one go. It also increases your brand\\u2019s reliability. Because you pop up in the media you are seen as an authority in your industry. People will be more inclined to have a positive association with your brand or organisation when others write positively about you.\\u00a0 <\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Een advertentie koop je in. Hierbij kun je zelf bepalen wat er over jouw bedrijf\\\/merk geplaatst wordt. Het is directe reclame van jouw bedrijf\\\/merk. Dat zal ook bij de lezer duidelijk zijn, dat jij degene bent die iets over jezelf of je product zegt.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Bij free publicity daarentegen bepaal niet jij, maar een journalist wat er over je wordt geplaatst. Een artikel op basis van free publicity is w\\u00e9l krachtiger en geloofwaardiger. Men leest eerder een inhoudelijk stuk dan dat men een advertentie grondig bestudeert. Een inhoudelijk stuk met een goed verhaal zorgt voor veel meer interesse en betrokkenheid bij de lezer. De PR-waarde van redactionele content ligt volgens verschillende rekenmethoden drie keer hoger dan die van advertenties<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\\u00a0<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"I have a small business, will Continews work for me too?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">We have two types of subscriptions: one for organisations with a specific target audience and one for organisations with a broad target audience. Continews has small clients and big clients. Curious to see what type of companies<\\\/span><a href=\\\"https:\\\/\\\/continews.nl\\\/klanten\\\/\\\"> <span style=\\\"font-weight: 400;\\\">we are working with<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">?<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Een advertentie koop je in. Hierbij kun je zelf bepalen wat er over jouw bedrijf\\\/merk geplaatst wordt. Het is directe reclame van jouw bedrijf\\\/merk. Dat zal ook bij de lezer duidelijk zijn, dat jij degene bent die iets over jezelf of je product zegt.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Bij free publicity daarentegen bepaal niet jij, maar een journalist wat er over je wordt geplaatst. Een artikel op basis van free publicity is w\\u00e9l krachtiger en geloofwaardiger. Men leest eerder een inhoudelijk stuk dan dat men een advertentie grondig bestudeert. Een inhoudelijk stuk met een goed verhaal zorgt voor veel meer interesse en betrokkenheid bij de lezer. De PR-waarde van redactionele content ligt volgens verschillende rekenmethoden drie keer hoger dan die van advertenties<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\\u00a0<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Customized PR?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">If you are looking for customized PR, then search no further, because this is a service we offer as well.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Een advertentie koop je in. Hierbij kun je zelf bepalen wat er over jouw bedrijf\\\/merk geplaatst wordt. Het is directe reclame van jouw bedrijf\\\/merk. Dat zal ook bij de lezer duidelijk zijn, dat jij degene bent die iets over jezelf of je product zegt.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Bij free publicity daarentegen bepaal niet jij, maar een journalist wat er over je wordt geplaatst. Een artikel op basis van free publicity is w\\u00e9l krachtiger en geloofwaardiger. Men leest eerder een inhoudelijk stuk dan dat men een advertentie grondig bestudeert. Een inhoudelijk stuk met een goed verhaal zorgt voor veel meer interesse en betrokkenheid bij de lezer. De PR-waarde van redactionele content ligt volgens verschillende rekenmethoden drie keer hoger dan die van advertenties<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\\u00a0<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"I have a question about one of your subscriptions, how can I reach you?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Excellent customer relations are paramount to us. You can always contact us with questions or remarks. You can reach us by phone from Monday through to Friday on 020 &#8211; 407 1052.\\u00a0 Or you can contact us via our email address info@continews.nl<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Een advertentie koop je in. Hierbij kun je zelf bepalen wat er over jouw bedrijf\\\/merk geplaatst wordt. Het is directe reclame van jouw bedrijf\\\/merk. Dat zal ook bij de lezer duidelijk zijn, dat jij degene bent die iets over jezelf of je product zegt.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Bij free publicity daarentegen bepaal niet jij, maar een journalist wat er over je wordt geplaatst. Een artikel op basis van free publicity is w\\u00e9l krachtiger en geloofwaardiger. Men leest eerder een inhoudelijk stuk dan dat men een advertentie grondig bestudeert. Een inhoudelijk stuk met een goed verhaal zorgt voor veel meer interesse en betrokkenheid bij de lezer. De PR-waarde van redactionele content ligt volgens verschillende rekenmethoden drie keer hoger dan die van advertenties<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Afhankelijk van het type organisatie dat je hebt, kun je kiezen welk abonnement het beste bij jou past.\\u00a0<\\\/span><\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FAQ Contact us! Contact us! What can Continews do for my company? We once started with generating free publicity on a subscription basis because we noticed that media are looking for brands and organisations as sources of information. By feeding this need for information with relevant brand developments or organisational developments at the right time, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3459","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FAQ - Continews<\/title>\n<meta name=\"description\" content=\"What can Continews do for my company? 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