{"id":3860,"date":"2022-04-14T08:31:39","date_gmt":"2022-04-14T06:31:39","guid":{"rendered":"https:\/\/continews.myio.nl\/multibel\/"},"modified":"2025-02-21T09:09:27","modified_gmt":"2025-02-21T08:09:27","slug":"multibel","status":"publish","type":"post","link":"https:\/\/continews.nl\/en\/multibel\/","title":{"rendered":"MultiBel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3860\" class=\"elementor elementor-3860 elementor-2544\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4050ed3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4050ed3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34b81332\" data-id=\"34b81332\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d88f228 elementor-widget elementor-widget-text-editor\" data-id=\"1d88f228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Met hulp van Continews de media bereiken<\/strong><br \/>Multibel werkt sinds medio 2021 met Continews, toen het bedrijf besefte dat het tijd werd om met een PR-bureau te gaan werken. \u201cDaarvoor probeerden we zelf PR te doen. Dat kwam echter maar niet van de grond. We wisten steeds niet tot de pers door te dringen en kwamen maar niet in de media. Sinds we met Continews samenwerken gaat dat juist erg goed, en worden er uitgebreid artikelen over ons gepubliceerd.\u201d<\/p><p>\u00a0<\/p><p><strong>Altijd \u2018in the lead\u2019<\/strong><br \/>Jens is ook tevreden met Continews omdat de samenwerking met de accountmanager op rolletjes loopt: \u201cDie samenwerking verloopt heel prettig. We plannen regelmatig afspraken in om te brainstormen. Telkens als we een nieuw onderwerp hebben, dan lever ik de informatie. Daarna zorgt hij dat er een artikel klaarstaat, wat vervolgens doorgestuurd wordt naar de perslijst. Onze accountmanager bij Continews neemt altijd het initiatief, om het in het Engels te zeggen: hij is altijd \u2018in the lead\u2019.\u201d<\/p><p>\u00a0<\/p><p><strong>Strategie afhankelijk van het item<\/strong><br \/>Bij elk artikel wordt ook vooraf afgesproken hoe dit het beste gepresenteerd kan worden: \u201cHet is afhankelijk van het artikel welke media we moeten aanschrijven, soms hebben we nieuws dat meer techniekgericht is, en soms hebben we juist nieuws dat meer zorggericht is. We kijken dus per item hoe we het willen aanpakken.\u201d<\/p><p>\u00a0<\/p><p><strong>Een bereik van een miljoen<\/strong><br \/>Gevraagd om een voorbeeld van een artikel dat het erg goed gedaan heeft, hoeft Jens niet lang na te denken: \u201cIn oktober boden wij als eerste partij in Nederland een draadloze cloud-gebaseerde ontruimingsinstallatie aan. Dit nieuws werd groot opgepikt met een totaal mediabereik van wel een miljoen. In ons eigen overzicht op de Continews-site zagen we echt een grote piek die maand. We hebben daarnaast ook andere meer technische items gehad, waar we misschien niet zo\u2019n groot totaalbereik hadden, maar die wel door tien verschillende technisch gespecialiseerde media opgepikt werden. Dat is ook belangrijk natuurlijk\u201d. Dankzij de samenwerking met Continews gaat het Multibel dus qua PR zowel in kwantitatief als in kwalitatief opzicht voor de wind.<\/p><p>Wat betreft Multibels PR-ambities voor de toekomst wil Jens het volgende kwijt: \u201cMomenteel willen we vooral de vakmedia bereiken, maar het is onze ambitie om binnenkort ook landelijke media te bereiken.\u201d Ook dat plan zal Continews graag laten uitkomen.<\/p><p>\u00a0<\/p><p><strong>Wat doet MultiBel?<\/strong><br \/>MultiBel biedt een alarmeringsoplossing waarmee bedrijven sneller kunnen reageren op kritische gebeurtenissen, mensen sneller in veiligheid gebracht worden en continu\u00efteit gewaarborgd is. Klanten gebruiken MultiBel o.a. bij de BHV, brand, ontruimingen, storingen, IT problemen, agressie. MultiBel kan calamiteiten niet voorkomen, maar wel helpen om schade te beperken.<\/p><p>\u00a0<\/p><p><strong>Wat willen we voor hen realiseren?<\/strong><br \/>Op maandelijkse basis realiseren wij gemiddeld tussen de 5-7 resultaten in vak gerelateerde media. Denk hierbij aan facilitaire media, Tech media en beveiligingsmedia.<\/p><p>\u00a0<\/p><p><strong>Jouw organisatie ook constant in de media?<\/strong><\/p><p>MultiBel maakt gebruik van <a href=\"https:\/\/continews.nl\/services\/niche\/\">Continews Niche<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reaching the media with the help of Continews\u00a0 Multibel started working with Continews halfway through 2021, when the company realised it was time to start working with a PR-agency: \u201cPrior to that we tried to do PR ourselves. But it just wasn\u2019t happening. We just didn\u2019t know how to get through to the press and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-3860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-references"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MultiBel - Continews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/continews.nl\/en\/multibel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MultiBel - Continews\" \/>\n<meta property=\"og:description\" content=\"Reaching the media with the help of Continews\u00a0 Multibel started working with Continews halfway through 2021, when the company realised it was time to start working with a PR-agency: \u201cPrior to that we tried to do PR ourselves. 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