About Continews
Continews is a passionate company. We work with great enthusiasm on stories from clients in order to bring out a story every month. We are focused on monthly results and are analytical to convert sales data and research results into effective PR.
Corporate identity
In 2016 we discovered that it works very well if you continuously feed media with content that is interesting to them; this way you can generate media attention with trade media, nationwide media, or regional media on a monthly basis. This concept was – and still is – rather unique in the field. We noticed that this structural way of working significantly increased the brand awareness for our clients, and that it also had two valuable side effects: more and more, our clients were being considered authorities in their field, and as a result they would show up in media more often, while their conversion increased at the same time. We created our so-called ‘PR-subscription’: a service within Van Diemen PR that created media coverage for organisations on a monthly basis. Later we rebranded PR-subscription into Continews B.V.
We don’t believe you need to come up with convoluted plans before you can start generating free publicity. We hit the ground running on day one.
We believe you should automate processes where necessary, and we have succeeded in doing so for most of our processes. We have not automated our expertise and our creativity with which we manage to get our clients in the news every month.
We believe you should automate processes where necessary, and we have succeeded in doing so for most of our processes. We have not automated our expertise and our creativity with which we manage to get our clients in the news every month.
While expanding our client portfolio, the need arose to create an independent service. In order to do so on a professional level, we decided to have a meeting with some clever relations of ours and an office specialised in branding.
The name Continews is the result: a ‘porte-manteau word’ consisting of the words ‘continu’ and ‘news’. A brand name that straight away tells you what service we offer.
Our mission: we are continuously looking for ways to tell the stories behind organisations and businesses.
We keep track of developments in society and find out what these mean for our clients and their target audiences. We keep track of who writes what and supply these people with information that’s specifically relevant to them. Not only do we brainstorm with our clients about societal developments, we also do so with our media relations. This way we proactively meet the needs of both parties, which is beneficial for good press coverage.
We keep track of all these publications in an online results environment. Here you get an overview of the mentions, the reach and the media value of all publications. This transparency is unique in our industry. Clients can straight away see the value their investment brought them.
We believe you should automate processes where necessary, and we have succeeded in doing so for most of our processes. We have not automated our expertise and our creativity with which we manage to get our clients in the news every month.
While expanding our client portfolio, the need arose to create an independent service. In order to do so on a professional level, we decided to have a meeting with some clever relations of ours and an office specialised in branding.
The name Continews is the result: a ‘porte-manteau word’ consisting of the words ‘continu’ and ‘news’. A brand name that straight away tells you what service we offer.
Our mission: we are continuously looking for ways to tell the stories behind organisations and businesses.
We keep track of developments in society and find out what these mean for our clients and their target audiences. We keep track of who writes what and supply these people with information that’s specifically relevant to them. Not only do we brainstorm with our clients about societal developments, we also do so with our media relations. This way we proactively meet the needs of both parties, which is beneficial for good press coverage.
We keep track of all these publications in an online results environment. Here you get an overview of the mentions, the reach and the media value of all publications. This transparency is unique in our industry. Clients can straight away see the value their investment brought them.
Core value | Can-do attitude
We keep moving, learning and innovating
How?
We don’t give up, you don’t see us throwing the towel in the ring. We have a creative and efficient way of solving problems. If we do make a mistake, we learn a lot from it. Successes and learning curves: every project we delivered has made us stronger.
What’s the benefit to me as a client?
You can rest assured we will get the job done, even if things don’t go the way they were planned. Life does not consist of statistics; sometimes unexpected things happen. We’ll make sure we also achieve our goals in volatile situations. This enables you to expand your business further.
Core value | Passion
We share our passion
How?
Good PR can lead to so many beautiful things! The ‘competition’ to attract the attention of the right target audience is a very dynamic one. Because we are so excited about this game we share a lot: we post blogs every week, we organise five interactive knowledge sessions (teaser meetings) each year and we often share cases, so that others can learn from our experience.
What’s the benefit to me as a client?
We let you experience what works. You can use this for more effective PR.
Core value | Teamwork
We have each other’s back
How?
An end result is a sum that is the outcome of the collaboration between separate parts. We are very much aware of that. You can’t have a vision without a good strategy, you can’t have a great packaging of your message without a gifted designer, you can’t have great content without an excellent copywriter, you can’t have a great client relationship without a good account manager and you can’t have great quality without good suppliers. That’s exactly why we love teamwork. We take care of each other and we take care of the process. In doing so, we bring out the best in each other.
What’s the benefit to me as a client?
You’ll be part of the team; you’ll know exactly when you’ll receive what from whom, and how. Thanks to strict project management we book progress, thanks to the team we can handle challenges with flexibility, and thanks to your two points of contact you’ll continuously be in the loop on the status of things.
They have the ability to grasp our Cyber Security world sufficiently quick in order to contribute substantially
Dennis Slier
Commercieel Directeur NFIR
They pitch media through the relationships they have with journalists, and they provide additional information on top of the press releases they send out
Hanita van der Meer
Brand PR Director Belvilla & OYO Vacation Homes
The collaboration with the experts from Continews creates a continuous visibility for our brand among our target audience
Sander van Veen
Head of Marketing & Yield Vliegtickets.nl
Thanks to Continews Niche we are now in an excellent position to get coverage for our building projects in trade media each month
Frank Griekspoor
CEO Griekspoor BV
We are very happy with the amount of free publicity generated each month for dé VakantieDiscounter
Hans van Hoffen
CEO dé VakantieDiscounter
Every month we ensure journalists get the resources they need in order to create news about your organisation
