Griekspoor

Griekspoor is a multi-functional family business specialized in civil engineering since 1968. Griekspoor is very happy with Continews, because the agency succeeds in making his company stand out professionally in their specialized type of industry.
Author Els Kaptijn
Date 8 June 2022
Categorie References
Name Frank Griekspoor
Frank Griekspoor
Author Els Kaptijn
Date 8 June 2022
Categorie References
Name Frank Griekspoor

“To remain visible and to get attention from the right people we share a lot of cases. That way we show what we can do and how we work.”

 

Frank Griekspoor is co-owner of Griekspoor, a multi-functional family business specialized in civil engineering since 1968. This company delivers construction solutions for ground, road and hydraulic engineering, bridges, sports facilities as well as playground facilities. Griekspoor does so both for the public sector as well as for private companies. Frank is very happy with Continews, because the agency succeeds in making his company stand out professionally in their specialized type of industry.

A world in itself
“The world of acquisitions, tenders and contracts is a world in itself. You can’t just send a sales representative out on the road to have a chat or some other type of meeting with someone. With these acquisitions you are not allowed to have any type of contact with the different municipalities, as they want to prevent coming across as being influenced or manipulated in any way. So in order to get visibility and to get attention from the right people, we share a lot of cases. That way we show what we can do and how we work.”

 

“In our industry publications in trade media work well”

Consistently receiving the right type of media coverage
As there is no personal contact with potential clients, it can be quite the challenge to create an accurate and complete image for your company: “Because we do not want to be misinterpreted in any way, communication is key to us. It is vital for us to get the right type of media attention. In our industry, trade publications work very well. Through Continews, we consistently receive media coverage in both online as well as print media that are being read attentively by our target audience.”

“Because Continews actively shares cases, reference projects, relevant developments and other news with the right media who then publish items about it, we get the right type of professional attention. This contributes to Griekspoor’s image in a positive way.”

 

Goal-oriented
It’s not a secret that Griekspoor is a goal-oriented company. And for that reason the company is happy to work with Continews: “Results always come first with us. We don’t just do what clients ask us to do, we work together with our relations to achieve successful solutions. We see this same mentality with Continews. Because Continews actively shares cases, reference projects, relevant developments and other news with the right media who then publish items about it, we get the right type of professional attention. This contributes to Griekspoor’s image in a positive way. It also comes in handy that they keep track of the media coverage very well, so that we can share the results through our own communication channels, which again creates more visibility.”

 

On-site PR executive who has earned her support
Besides generating free publicity on a subscription basis, there is an additional service that Continews offers to Griekspoor: a very own personal ad-interim PR executive: “The Continews PR executive who works on-site with us here helps with making optimal use of our media results. She has also earned herself a lot of support from within the organization, and as a result she gets a lot of things done.  It takes her two days to do things that used to take us more than a week. Because the agency now functions as our back-up, I don’t have to worry about these things anymore. I am very happy with this outcome.”

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08-06-2022 Griekspoor is a multi-functional family business specialized in civil engineering since 1968. Griekspoor is very happy with Continews, because the agency succeeds in making his company stand out professionally in their specialized type of industry.
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14-04-2022 Sure enough other PR agencies also proactively think along with their clients, but at Continews they really do it differently. They always give you extended feedback and let you know how well an item performed in the media. They also help us with building an image.
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