Heleen Beukers is Marketing Manager at online florist Topbloemen from Nieuw-Vennep. She is very happy with her working relationship with Continews, mainly because the agency is proactive, honest and always willing to go all the way for its clients.
Proactively thinking of new ideas
“What I really like about Continews, is that they proactively think of new ideas together with you”, Heleen explains. “Our Communications assistant is in touch with our account manager at Continews almost every day. He really proactively thinks with us of new topics that tie in to what’s currently in the news. Every time he hears something that could be relevant, he lets us know straight away. It’s just so good when you have such a great sparring partner who helps you with coming up with new topics.”
Another thing about Continews that Heleen is very pleased with, is the honesty. This PR-agency does not consist of yes men, and Heleen is relieved about that: “Whenever we come up with something ourselves that’s not a good idea, they dare to tell us so. And they also explain why it’s not a good idea. This way we can rest assured that every time we do have a new item, it will be relevant. The team at Continews is not just trying to live up to the terms of the subscription, they really try and go all the way for you as a client”.
Increase visibility and maintain a good reputation
Topbloemen has a Niche subscription with Continews, with which they mainly reach trade media: “We mainly use PR-deals to increase our visibility and to maintain our good reputation. The Niche subscription works best for us right now, as it’s important to keep up our reputation, both with local florists as well as with customers.”
Long term strategy
In addition there are other things that Continews does differently than other PR agencies, in a good way: “Sure enough other PR agencies also proactively think along with their clients, but at Continews they really do it differently. They always give you extended feedback and let you know how well an item performed in the media. They also help us with building an image. That vision, that consulting on a strategic level, that goes so much further than just sending out press releases. This concerns your whole organisation, for the long term.”