A healthy working relationship
Vliegtickets.nl is an online travel agency that offers plane tickets from airlines all over the world. Marjolijn van ’t Oost is Content & Customer Insights Marketeer at Vliegtickets.nl: “We are not just a flight comparison site like Skyscanner. With us, visitors can compare the ticket prices of all airlines and book them as well. We also offer additional services to complete their travel experience”. Continews and Vliegtickets.nl have been working together for quite a while: “Continews is a reliable partner. We experience our working relationship with Continews to be very healthy. The team is always approachable and they are very proactive when it comes to thinking of new ideas together with us. We always keep each other on edge, and we often share new insights with the media. As a result, the media now often contact us directly as well.”
Results
“We are one of the top three online travel agencies in the Netherlands. With our large customer database we have a lot of up-to-date customer data at our disposal, which reveals plenty of information about ticket sales and developments in the travel industry. The Continews team helps us with analysing these data in order to turn it into newsworthy content.”
“In 2020, right in the middle of the corona epidemic, Continews created several surveys for us which did very well, with over 6500 people filling these in. The outcomes of these surveys did really well with the big national news media like Algemeen Dagblad and the Telegraaf. Thanks to the good relationships the Continews team has with journalists, the lines of communication are always short. Their efforts even led to some TV coverage as well, including Editie NL. We really managed to put ourselves on the map during this time, not in the least thanks to Continews.”
Frequent
“Our main goal is to appear in the media frequently, and Continews helps us very well with this. Consistency and continuity are very important in order for the media to consider us an authority. They now often contact us and ask us to confirm or deny certain things. We have become a main point of contact that nationwide news media turn to when discussing ticket sales or travel industry developments. That the media now know where to find us, is thanks to the fact that we have been appearing in national media increasingly often.”