Belvilla facilitates the rental of more than 40.000 luxurious self-catering holiday homes in over twenty different European countries. Holiday homes have increased in popularity in recent years, particularly during the Covid-19 epidemic. A holiday home offers safety, privacy and comfort during the most popular time of the year: the holidays! 

Belvilla started working with Continews to benefit from our PR expertise. Belvilla is capable of collecting lots of valuable data, and as a result their news is always fact-based. “We work with Continews because their staff understands the nationwide media well, and they have good relationships with them. As a result, news can be  delivered to the right media fast and easy. This is a big benefit to us”, Hanita explains. “The first thing that comes to mind when I think about our collaboration is the fact that multiple big morning papers are quoting us and mentioning our brand in their news items.”

A smile on your face

Hanita: “Appearing in the national media every month increases your brand awareness and reliability. We believe in the power of repetition”. By offering different types of subscriptions Continews can help your organisation appear in the media every month. 

“I am very pleased with our working relationship with the Continews team. By working together we reach more media, and our brand name appears in the media much more frequently. The Continews team keeps asking questions and they proactively brainstorm with us about our messaging. They pitch media through their relationships with journalists and provide additional information on top of the press releases they send out. The Continews PR-professionals approach the media the right way.”

The Netherlands versus the rest of Europe

Belvilla is an international organisation, hence it generates PR in several European countries. “Dutch media were ahead of the curve a few years ago because they got news from other countries and started to ask questions about it. This made the Dutch situation more international than that of most other European countries. Other countries have adapted the same strategy since. The Continews team still knows how to handle this strategy very well.”